Using Direct Mail to Market Your Property Management Franchise

Direct Mail is an important part of marketing your property management franchise.As the owner of a Property Management Franchise, You must devote substantial time and energy each week in order to meet your marketing goals.

Marketing is the primary force behind efforts to attract owners and tenants, and significant time and resources should be dedicated to supporting these efforts at the local level.

Direct Mail

You should use the following direct mail pieces:

  • Postcards
  • Letters

You should be using direct mail to generate name recognition and create awareness for owners.

You can purchase lists from direct mail firms or your local marketing agency. You should purchase lists that include investors, insurance companies, owners of non-owner occupied real estate, and real estate professionals within your territory.

Direct mail to real estate agents must also be followed-up with personal visits, promotional gifts, and phone calls.

By planning early, you can save money by obtaining a bulk rate permit and pre-sort your direct mail as required by the post office.

Your local post office can help you get a permit and provides classes where you can learn how to pre-sort them. This assumes you are printing the labels, putting them on the direct mail piece, sorting and mailing yourself. Or, you can pay a direct mail company to fulfill your direct mail mailing process.

They will be able to let you “borrow” their bulk rate permit and they will mail your pieces for you. It generally takes 10-15 days to receive a postcard which was mailed using a bulk rate. The fastest way to reach potential clients is with a first-class postage. Typically, it will get in the potential client’s hands in 2-3 days.

Also, using first class mail allows you to receive returned mail which means you can see how many bad addresses you included in your mailing. If you buy a quality list, this should not be an issue since they purge their list annually. Never use a list that is older than one year.