Would you spend the last of your money to buy a franchise?
Business is a tricky thing… you really have to marry your business if you want it to thrive.
But would you spend the last of your money on starting a franchise business? And would you do it during a recession?
That is what one of All County’s Franchisees did right after the housing crash in 2008.
As the lead digital strategist for All County, I had the opportunity to sit down and interview the CEO of All County, Sandy Ferrera.
I asked her to tell me any memorable stories about the franchise owners, and she was immediately reminded of one story in particular of a franchisee that invested their very last dollars into starting an All County Property Management business.
To hear the rest of the story watch the video and check out its transcript below.
And if you want to know more about the All County Franchise Opportunity then I encourage you to download the All County Brochure. It is a good place to start.
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So probably one of the scariest stories was very early in our franchising. We were very excited, we had met with this individual countless times. I mean I didn't think they were ever going to sign on, I didn't understand because we had met with them so many times. But they were pretty young. I think they were in the top seven franchisees. And the individual finally signed, we were so excited. And as we were making copies - because back then we used copy machines and not scanners - they said to us, "Can I really do this? Am I going to be successful? Because this is all I have." And Scott and I looked at each other like, "Oh my Goodness, what are we doing here? Are we capable of doing this?" And fortunately they're one of our top producing offices. It's been an amazing story and a lot of fun, and it's a great opportunity but it scared the pants off of me.